On September 19, the opening ceremony of the EU GI pavilion was held in Luzhou International Convention and Exhibition Center. Ms. Catherine Combette, Head of Unit for Asia and Australasia, European Commission Directorate-General for Agriculture and Rural Development, Mr. Wojciech Ptak, Counsellor for Agriculture, EU Delegation to China, Mr. Georges-Henry Carrard, International Policy Officer, European Commission Directorate-General for Agriculture and Rural Development, Yu Xianhe, Mayor of Luzhou city, Wu Zhengping, Director-General of the Department of Foreign Trade Development of the Ministry of Commerce, Pan Feng, Vice-Chairman of the China-Europe Association on Technical and Economic Cooperation and more than 20 guest from home and abroad attended the ceremony.

This year marks the 20th anniversary of the comprehensive strategic partnership between China and the EU and the third anniversary of the signing of the China-EU Agreement on Geographical Indications. The agreement, which came into effect on March 1,2021, not only protects the iconic agricultural products brands of China and the EU and local specialties and farmers' interests, but also aims to effectively raise the awareness of Chinese and European consumers on high-quality agricultural products and gourmet cultural traditions.